LYNDON - Americans are estimated to spend seventeen billion dollars this Valentines Day.

The National Retail federation released a survey saying that jewelry sales are expected to be the highest selling items this Valentines Day. With sales predicted to reach 4 billion dollars, up 3.5 billion from last year.

"Valentines day is a one day profit I guess," said Sara Dwyer, a designer at A Daisy Daze flower shop in Lyndonville, "It's one day out of three hundred and sixty five, Valentines Day is a one day business. Its hectic we take three months to prepare for one day".

Americans are estimated to spend an average of 126 dollars each. Which is almost to a nine percent increase from last year.